Length 15 cm . height 35 cm . track .
Bibendum, the Michelin man.
The poster from 1898 with the original bibendum.
Bibendum (gerundive of the Latin word bibere - “drinking” - and means “to drink”) is the name of the well-known figure that consists of car tyres and which is depicted in many poses on products of the French tyre manufacturer Michelin.
The name is derived from the known Latin expression Nunc est bibendum! (Now we drink!), a fragment of a verse by Horatius (Ode, l, 37).
The figure consisting of tyres first appeared in an advertising poster from 1898. He’s raising a glass full of nails and glass shards and is calling out: "Nunc est bibendum!". At the bottom of the poster is: "Le pneu Michelin boit l'obstacle!" ("The Michelin tyre drinks the obstacle!"), a slogan of the tyre company that dates from 1893. The figure and the slogan were very successful and the figure was soon named Bibendum.
- Tipo de objeto
- Michel Bibendum.
- Original / oficial
- N.º de artículos
- 35×14×15 cm
- Año (objeto más antiguo)
- Año (objeto más reciente)